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Buy now or buy later : the effects of scarcity and discounts on purchase decisions
Gabler, Colin B.; Reynolds, Kristy E. - In: Journal of marketing theory and practice 21 (2013) 4, pp. 441-455
Persistent link: https://www.econbiz.de/10010231841
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Satisfaction while shopping for another person : how others' product evaluations influence shopper satisfaction
Gillison, Stephanie T.; Reynolds, Kristy E. - In: Journal of marketing theory and practice 26 (2018) 3, pp. 211-229
Persistent link: https://www.econbiz.de/10011912856
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Purchase decision regret : negative consequences of the steadily increasing discount strategy
Gabler, Colin B.; Landers, V. Myles; Reynolds, Kristy E. - In: Journal of business research : JBR 76 (2017), pp. 201-208
Persistent link: https://www.econbiz.de/10011713621