The objective of this study is to determine role of packaging and labeling on Pakistani consumer’s Purchase decisions. The purpose of this research is to examine the essential factors, which are driving the success of a brand and how these factors motivate the consumers while he/she involves...

The study aims to investigate which of the social and personality factors affects the buying behaviour of the consumers towards counterfeit products. The study is also set out to examine the relationship of consumers' buying behavior towards counterfeit product with purchase intention. We used...

The main aim of this study is to investigate the association of guerrilla marketing on consumer buying behavior. Guerrilla advertising is one of the growing marketing techniques which are used by advertising industry that makes a use of unusual or unconventional means of promoting the product to...

The objective of this study is to determine role of packaging and labeling on Pakistani consumer's Purchase decisions. The purpose of this research is to examine the essential factors, which are driving the success of a brand and how these factors motivate the consumers while he/she involves in...

An objective of this research is to determine the word of mouth effects on consumers buying decision negative or positive. The collected data is primary and it is collected from different areas of Karachi city of Pakistan from students of colleges, universities and households. Sample size is one...

The study was conducted to determine which elements of product packaging are the most significant and how they impact consumer buying behavior. Due to increasing self-service and changing consumer lifestyles, the internet in packaging as a tool of sales promotion and stimulator of impulsive...