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"Rise of the middle of the pyramid in Africa" : theoretical and practical realities for understanding middle class consumer purchase decision making
Chikweche, Tendai; Fletcher, Richard - In: The journal of consumer marketing 31 (2014) 1, pp. 27-38
Persistent link: https://www.econbiz.de/10010254014
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Family pruchase decision making at the bottom of the pyramid
Chikweche, Tendai; Stanton, John; Fletcher, Richard - In: The journal of consumer marketing 29 (2012) 3, pp. 202-213
Persistent link: https://www.econbiz.de/10009552959
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The importance of aesthetics on customers' intentions to purchase smartphones
Toufani, Samrand; Stanton, John Philip; Chikweche, Tendai - In: Marketing intelligence & planning 35 (2017) 3, pp. 316-338
Persistent link: https://www.econbiz.de/10011706980