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~subject:"Purchase decision"
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Purchase decision
Consumer behaviour
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Rejoinder: "Consumer uncertainty and purchase decision reversals: theory and evidence"
Shulman, Jeffrey D.
;
Cunha, Marcus
;
Saint Clair, Julian K.
- In:
Marketing science
44
(
2025
)
1
,
pp. 242-242
Persistent link: https://www.econbiz.de/10015197298
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2
Is it expensive? : the dual effect of construal level on price judgments
Saint Clair, Julian K.
;
Hamilton, Mitchell L.
;
Woodham, …
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
3
,
pp. 298-311
Persistent link: https://www.econbiz.de/10012181622
Saved in:
3
Managing product returns within the customer value framework
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Petersen, J. Andrew
; …
- In:
Customer engagement marketing
,
(pp. 95-118)
.
2018
Persistent link: https://www.econbiz.de/10011739845
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