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Purchase decision
Consumer behaviour
11
Konsumentenverhalten
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Social Web
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Social web
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Internet marketing
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Online-Marketing
5
purchase intention
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India
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Indien
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Beziehungsmarketing
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Confidence
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Online retailing
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Online-Handel
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Relationship marketing
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Vertrauen
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perceived value
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Bibliometrics
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Bibliometrie
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Brand image
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Brand management
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Cognition
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Consumer
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Customer satisfaction
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Data protection
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Datenschutz
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Dienstleistungsqualität
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Digitalisierung
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Digitization
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E-commerce
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Electronic Commerce
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Impulse Buying Behavior (IBB)
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Impulse Buying Intention (IBI)
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Kaufentscheidung
2
Kognition
2
Kundenzufriedenheit
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Markenführung
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Markenimage
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Service quality
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Social Media Advertisement (SMA)
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Sharma, Bhuvanesh Kumar
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Arora, Lokesh
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Bhatt, Vimal Kamleshkumar
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Mishra, Sunil
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Sharma, Haldhar
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Soni, Soumya
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International journal of Indian culture and business management : IJICBM
1
International journal of enterprise network management : IJENM
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ECONIS (ZBW)
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Influencer marketing : an instrument to proliferation of the digital occurrence
Sharma, Bhuvanesh Kumar
;
Bhatt, Vimal Kamleshkumar
; …
- In:
International journal of enterprise network management …
12
(
2021
)
4
,
pp. 340-357
Persistent link: https://www.econbiz.de/10012797760
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2
Technology influence on purchase intention with respect to luxury fashion
Soni, Soumya
;
Sharma, Bhuvanesh Kumar
;
Mishra, Sunil
; …
- In:
International journal of Indian culture and business …
32
(
2024
)
1
,
pp. 98-113
Persistent link: https://www.econbiz.de/10015064676
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