Social E-commerce brings together buyers and sellers on the social web. It allows shoppers to leverage the power of social networks and virtual communities specifically market to make more accurate purchasing decisions. Then it is appropriate to measure the effect of the perceived value of a...

Social networks now present new challenges and opportunities for businesses and consumers. People rely more than ever on their social networks in their decision making. Managers and marketers of the commercial virtual communities pages are seeking to attract web consumer, make him buy and retain...