This study was made to identify and analyze the factors that affect the Trust, Convenience, Quality and Information Display Products to Purchase Decision in Social Media. Techniques used in the sampling in this study is the Smart PLS, with a sample of 201 respondents. Collecting data using...

This research was conducted to analyze and know the influence of Online Customer Reviews, Influencer Marketing, Website Quality, on Online Purchasing Decisions at Shopee's Online Marketplace. The analytical method used in this research is descriptive analysis and multiple linear regression...

This study aims to determine the effect of brand image, features, and price perceptions on purchasing decisions for OPPO smartphones, a case study of students of the Faculty of Economics, Jakarta State University, Class of 2018-2020. From data analysis obtained multiple linear regression...

This study aims to determine the effect of Brand Ambassador, Brand Image, and Product Quality on Purchasing Decisions. This research was conducted for 3 months starting from September 2020 to January 2021. The research method used was a survey method. The research population is all people who...

Research with the title "The Effect of Lifestyle, Price, and Product Quality on Purchasing Decisions of Make Up Products for Students". This researcher uses a quantitative approach with the type of associative research. The data collection technique used a questionnaire, the sampling technique...

This research uses qualitative research methods that test several theories that have been carried out by previous researchers. The purpose of this study was to determine whether there is an influence between price, product reviews, and security on purchasing decisions. The number of samples...

This research was conducted to analyze and know the influence of Online Customer Reviews, Influencer Marketing, Website Quality, on Online Purchasing Decisions at Shopee's Online Marketplace. The analytical method used in this research is descriptive analysis and multiple linear regression...

This study discusses the effect of advertising, price, and service quality on purchasing decisions on the Shopee application at the State University of Jakarta using quantitative research methods. The purpose of this study was to find out whether there was a positive influence between...

This study aims to determine how lifestyle, price, and convenience influence purchasing decisions. The study was conducted for three months, starting from November 2020 to January 2021. The research method used was a survey method with a causal approach. The population in this study was the...

The purpose of this research are: to determine the positive and significant effect of brand image on purchasing decisions of Shopee users, to determine the positive and significant effect of price on purchasing decisions of Shopee users, to determine the positive and significant effect of...