Puente-Díaz, Rogelio; Cavazos-Arroyo, Judith - In: Cogent business & management 8 (2021) 1, pp. 1-16
In three studies, we examined the effect of experiential purchases on nostalgia by influencing the construal of experiential purchases as more meaningful life moments than their material counterparts. In study 1 and 2, participants were randomly assigned to an experiential or a material purchase...
