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Competence inference from muscle : how and when trainers' muscle mass impacts service purchase of personal fitness training
Park, Sangchul; Lee, Shinhyoung; Lee, Hyun-Woo - In: International journal of sports marketing & sponsorship 23 (2022) 4, pp. 804-822
Persistent link: https://www.econbiz.de/10013370494
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Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul; Ahn, Sungsook; Kim, Sanghoon - In: Journal of retailing and consumer services 77 (2024), pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
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Emphasizing effort vs talent in personal trainers' performance : consumption response of personal fitness training customers
Park, Sangchul; Lee, Hyun-Woo - In: International journal of sports marketing & sponsorship 24 (2023) 2, pp. 359-374
Persistent link: https://www.econbiz.de/10014331417