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The relevance of cause-related marketing to post-purchase guilt alleviation
Silva, Susana C.; Martins, Carla Carvalho - In: International review on public and non-profit marketing 14 (2017) 4, pp. 475-494
Persistent link: https://www.econbiz.de/10011956196
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The value of textual haptic information in online clothing shopping
Rodrigues, Tomé; Silva, Susana C.; Duarte, Paulo - In: Journal of fashion marketing and management 21 (2017) 1, pp. 88-102
Persistent link: https://www.econbiz.de/10011703065
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Need for touch and haptic imagery : an investigation in online fashion shopping
Silva, Susana C.; Rocha, Thelma Valeria; De Cicco, Roberta - In: Journal of retailing and consumer services 59 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012433820
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How permeable to cause-related marketing are millennials?
Silva, Susana C.; Duarte, Paulo; Marinho, Ana Filipa Lopes - In: International review on public and non-profit marketing 18 (2021) 3, pp. 335-360
Persistent link: https://www.econbiz.de/10012617321
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Is masculinity ruining the male skincare market? : comprehensive insights on consumer behavior in cosmetics
Duarte, Paulo; Silva, Susana C.; Carvalho, Maria Joana - In: Journal of consumer marketing 42 (2025) 2, pp. 159-173
Persistent link: https://www.econbiz.de/10015205256