Calvo-Porral, Cristina; Lévy-Mangin, Jean-Pierre - In: European Research on Management and Business Economics … 23 (2017) 2, pp. 90-95
Considering the increase of the store brand’s market share globally, the present study addresses the following question: “Does the consumer product perceived quality influence store brands’ proneness?”; or in other words “Does product perceived quality influence store brands’...
