Brandon‐Jones, Alistair; Ramsay, John; Wagner, Beverly - In: International Journal of Operations & Production Management 30 (2010) 5, pp. 453-487
Purpose – The purpose of this paper is to explore the nature of buyers' attitudes towards the partial consensus surrounding the benefits of buyer‐supplier cooperation – the relational exchange perspective. Design/methodology/approach – The extent to which buyers display an awareness of,...