Narrow search
Showing 1 - 10 of 276
Cover Image
Ein Verfahren zur Analyse der Erfolgsrelevanz von kategorialen Produktmerkmalen
Pischel, Jochen - 2000
Persistent link: https://www.econbiz.de/10001503071
Cover Image
Database Marketing : optimale Zielgruppenbestimmung mit Hilfe statistischer Verfahren
Musiol, Gerald - 1999
Persistent link: https://www.econbiz.de/10001364392
Cover Image
Qualitative methods for marketplace research
Sayre, Shay - 2001
Persistent link: https://www.econbiz.de/10001555396
Cover Image
Computer-based qualitative data analysis
Dey, Ian - In: Marketing research : state-of-the-art perspectives ; …, (pp. 265-288). 2000
Persistent link: https://www.econbiz.de/10001611154
Cover Image
Nonparametric modeling of buying behavior in fast moving consumer goods markets
Boztuǧ, Yasmin; Hildebrandt, Lutz - In: Social and economic research with consumer panel data : …, (pp. 189-205). 2001
Persistent link: https://www.econbiz.de/10001612924
Cover Image
Qualitative inquiry in marketing and consumer research
Sherry, John F.; Kozinets, Robert V. - In: Kellogg on marketing, (pp. 165-194). 2001
Persistent link: https://www.econbiz.de/10001612983
Cover Image
"Pegasus" : closing the gap between quantitative and qualitative consumer research
Verleye, Gino; Broekaert, Christian - In: Interpretive consumer research : paradigms, …, (pp. 133-147). 2001
Persistent link: https://www.econbiz.de/10001613056
Cover Image
Interpretive constraint in qualitative and quantitative research: false dichotomies?
Nakamoto, Kent; Brinberg, David - In: Empirie und Betriebswirtschaft : Entwicklungen und …, (pp. 155-172). 2003
Persistent link: https://www.econbiz.de/10001799454
Cover Image
Applying qualitative methods to marketing management research
Buber, Renate (ed.); Gadner, Johannes (contributor);  … - 2004 - 1. publ.
Persistent link: https://www.econbiz.de/10001783855
Cover Image
Qualitative research methods in public relations and marketing communications
Daymon, Christine; Holloway, Immy - 2002 - 1. publ.
Persistent link: https://www.econbiz.de/10001626296