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Qualitative method
India
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Roy, Subhadip
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Ranchhod, Ashok
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Sharma, Kirti
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International journal of retail and distribution management
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Qualitative market research : an international journal
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The journal of product & brand management
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ECONIS (ZBW)
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Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
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2
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
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3
I "showroom" but "webroom" too : investigating cross-shopping behaviour in a developing nation
Roy, Subhadip
;
Sharma, Kirti
;
Choudhary, Sharuti
- In:
International journal of retail and distribution management
50
(
2022
)
12
,
pp. 1475-1493
Persistent link: https://www.econbiz.de/10013407448
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