Purpose – To present the empirical findings of two qualitative studies of Estonian consumers and how they interpret and perceive retail service quality. Design/methodology/approach – The two qualitative techniques were critical incident technique (CIT) and focus groups. For the CIT study, an...

Purpose – In the area of international retail expansion the most challenging issues that firms struggle with are: which countries to expand to; which order to do it; and what are the retail drivers that can be readily exported to the new market versus which have to be market specific? The...