Considers the importance of brand names. Looks at Manchester United as a club which has built a brand and notes the merchandising director’s comments that the logo and control of its usage are vital to the interests of the club. Suggests all companies should consider their brand image and take...

Ponders the nature of the exchange of labour (effort and time) for payment in networking organizations, and considers the contrasts that emerge when networking relationships are compared with those traditional power structures. Poses questions about quality assurance to which networking appears...

Looks at the nature of the consultant‐client encounter with regard to the introduction of quality assurance systems. Notes that while the encounter itself is a dynamic one wherein prescription of quality‐assured behaviours is an impossibility, the static processes which surround the...