Applications of comprehensive Quality Function Deployment (QFD) – or QFD in the broad sense – to strategic management have been known for some time, and its results have been discussed within the international community of QFD specialists. It is therefore tempting to investigate the...

Purpose – This paper introduces a new method to calculate a QFD matrix. Design/methodology/approach – One of the most prominent tools in QFD is the matrix. Matrices represent cause‐effect relationships. Matrices are well‐known in mathematics for representing linear mappings between...