Purpose – The aim of this study is to compare the diffusion of certifications under two quality management systems (QMSs) in the tourism sector in Spain: the generic ISO 9001 international standard; and the Spanish industry‐specific “Q” standard. Design/methodology/approach – The study...

Purpose – As the process of standardisation in all aspects of business management has accelerated in recent years in an environment characterised by economic globalisation and integration, two series of standards issued by the International Organisation for Standardisation (ISO) stand out: the...