Showing 1 - 4 of 4
In many online platforms, customers' decisions are substantially influenced by product rankings as most customers only examine a few top-ranked products. Concurrently, such platforms also use the same data corresponding to customers' actions to learn how these products must be ranked or ordered....
Persistent link: https://www.econbiz.de/10013251011
Persistent link: https://www.econbiz.de/10014338145
On online platforms, consumers face an abundance of options that are displayed in the form of a position ranking. Only products placed in the first few positions are readily accessible to the consumer, and she needs to exert effort to access more options. For such platforms, we develop a...
Persistent link: https://www.econbiz.de/10012852780
Persistent link: https://www.econbiz.de/10013369013