Rethinking rationality / Gerd Gigerenzer and Reinhard Selten -- What is bounded rationality? / Reinhard Selten -- The adaptive toolbox / Gerd Gigerenzer -- Fast and frugal heuristics for environmentally bounded minds / Peter M. Todd -- Evolutionary adaptation and the economic concept of bounded...

"Honoring the life and work of Herbert Simon, this illuminating Companion provides an in-depth survey of one of the most prolific social scientists of our age. Mirroring the breadth of Simon's studies, chapters analyze his contributions to artificial intelligence, economics, entrepreneurship,...

How do firms set prices when faced with an uncertain market? Analyzing the pricing strategies of used car dealers using online data and interviews, we find that dealers employ an aspiration level heuristic similar to a Dutch auction. At the same time, the aggregate market is well described by a...