1. Adam Smith and the idea of morally constrained rationality -- 2. John Stuart Mill and the concept of socially embedded rationality -- 3. William Stanley Jevons and the concept of rationality as maximization -- 4. Vilfredo Pareto and the concept of instrumental rationality -- 5. Lionel Robbins...

The aim of this empirical research was to test the influence of some social factors such as social norms, habits and routines, which are actually constraining the entrepreneurial strategy. In order to measure the extent of these influences we have focused on informal arrangements and cooperation...