The global Framework Convention on Tobacco Control (FCTC) requires nations to ban all tobacco advertising and promotion. In the face of these restrictions, tobacco packaging has become the key promotional vehicle for the tobacco industry to interest smokers and potential smokers in tobacco...

This chapter explores the relationship between intellectual property and sustainable development in the context of the public health efforts to address the global tobacco epidemic. It provides an account of the role of Gro Harlem Brundtland in both shaping the discourse of sustainable...