For real estate agency firms to market their services successfully they would need to understand the factors which motivate developers to engage them for their services. Examines the factors which motivate developers to appoint their marketing agents. Four categories of motivational factors...

Examines the factors which motivate developers to appoint their marketing agents. This is achieved by comparing the views of the developers and real estate agencies as to the importance of the various attributes or strengths campaigned by the latter. In the process, aims to uncover if the...

Considers the application of oriental philosophy Lao Tzu′s Tao Te Ching – to real estate marketing management, in order to enhance the effectiveness of the manager′s leadership role.

The real estate industry is an important sector of the Singapore economy. Real estate transactions are not only getting larger in numbers in Singapore but also involve increasingly huge sums of money. Unfortunately, some real estate agents have also recently been found guilty of unethical...