Narrow search
Showing 1 - 4 of 4
Cover Image
Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong; Cryder, Cynthia - In: Journal of marketing research : JMR 55 (2018) 2, pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
Cover Image
Disproportionate redemption discounting : mental accounting of discounted credit
Cheng, Andong; Baskin, Ernest - In: Journal of business research : JBR 128 (2021), pp. 156-163
Persistent link: https://www.econbiz.de/10012494449
Cover Image
Tiered discounts as multiple reference points for spending
Cheng, Andong; Ross, Gretchen R. - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 2, pp. 424-431
Persistent link: https://www.econbiz.de/10014289857
Cover Image
Consumer segmentation analysis of grocery coupon users
Meloy, Margaret G.; McLaughlin, Edward; Kramer-LeBlanc, … - 1988
Persistent link: https://www.econbiz.de/10000774897