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Rebate
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Hidden price promotions : could retailer price promotions backfire?
Li, Wenjing
;
Hardesty, David M.
;
Craig, Adam W.
;
Song, Lei
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209547
Saved in:
2
When signal swamps substance : the effects of multi-unit discount's positive and negative cues on sales
DelVecchio, Devon
;
Heath, Timothy B.
;
Chauvin, Max
- In:
The journal of product & brand management
26
(
2017
)
7
,
pp. 750-758
Persistent link: https://www.econbiz.de/10011808420
Saved in:
3
The dark side of multiunit discounts : multiunit discounts reduce rest of basket revenue
Bhatt, Siddharth
;
Pai, Dinesh Ramdas
;
DelVecchio, Devon
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253467
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