Purpose – To develop a model that bridges the gap between CSR definitions and strategy and offers guidance to managers on how to connect socially committed organisations with the growing numbers of ethically aware consumers to simultaneously achieve economic and social objectives....

Generation Impact fills a significant gap in the impact accounting literature about how ambitions, pressures, and misgivings can be addressed, dealt with, and harnessed into forward-looking programmes for the creation, measurement, and management in social accounting.

Mistrust in big business and major politicians, coupled with recent scandals in international development, grew from a blatant lack of accountability between decision-makers and recipients. Remedies seem to lie within the UN Sustainable Development Goals, the rise of social entrepreneurship, and...