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On ‘being there’ : A comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences

Carrillat, François Anthony; d'Astous, Alain; … - In: European Journal of Marketing 49 (2015) 3/4, pp. 621-642

, audience was less affected by the processing intensity principle and exhibited better recall and recognition than the …Purpose – The purpose of this paper is to assess the effectiveness of field sponsorship through sponsor recall and … recognition across two environments that differ on the degree of felt presence they trigger among viewers: on-site and television …

Persistent link: https://www.econbiz.de/10014723679

On "being there" : a comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences

Carrillat, François A.; Astous, Alain d'; Bellavance, … - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 621-642

Persistent link: https://www.econbiz.de/10011309579

Product placement in video games : the effect of brand familiarity and repetition on consumers' memory

Martí-Parreño, José; Bermejo-Berros, Jesús; … - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 55-63

Persistent link: https://www.econbiz.de/10011695188

Brand attitudes and search engine queries

Dotson, Jeffrey P.; Fan, Ruixue Rachel; Feit, Elea McDonnell - In: Journal of interactive marketing : a quarterly … 37 (2017), pp. 105-116

Persistent link: https://www.econbiz.de/10011658366

Functional fixation : experimental evidence on the presentation of financial information through different digital formats

Ghani, Erlane; Laswad, Fawzi; Tooley, Stuart - 2011

This study examines whether, in the presentation of financial information, digital formats address the concern over users’ functional fixation. The accounting literature indicates that the presentation of financial information either within the financial statements or in the notes to the...

Persistent link: https://www.econbiz.de/10009438246

Basisarbeit bei älteren Beschäftigten in Deutschland – eine Übersicht

Hasselhorn, Hans Martin; Müller, Bernd Hans - In: Zeitschrift für Arbeitswissenschaft 77 (2023) 4, pp. 527-540

Der Beitrag beschreibt die Arbeits- und Lebenssituation älterer Beschäftigter in Deutschland in Hinblick auf Basisarbeit (BA). Grundlage ist Welle 4 der repräsentativen lidA-Studie. Von 7279 Erwerbstätigen (Jg. 1959, 1965, 1971) waren 1651 (22,7 %) der Gruppe der BA zuzuordnen. Die Befunde...

Persistent link: https://www.econbiz.de/10015209788

Planungskonflikte und Gerechtigkeit: Konzeptionelle Überlegungen am Beispiel des Ausbaus der Windenergie im Nordosten Deutschlands

Eichenhauer, Eva - In: Raumforschung und Raumordnung / Spatial Research and … 81 (2023) 5, pp. 509-522

to be distributed according to which criteria, recognition justice and the reflexion on difference and needs beyond … hegemonic majority opinion, and finally procedural justice, which is intended to ensure that recognition and fair distribution …

Persistent link: https://www.econbiz.de/10014442556

Indexing Nature: Carl Linnaeus (1707-1778) and his Fact-Gathering Strategies

Müller-Wille, Staffan; Scharf, Sara T. - London School of Economics and Political Science - 2009

Early modern naturalists were faced with what has been termedthe ‘first bio-information crisis’. A key figure in resolving this crisiswas the Swedish naturalist Carl Linnaeus (1707-1788). Thispaper will focus on Linnaeus’s day-to-day working routines on thebasis of manuscript material held...

Persistent link: https://www.econbiz.de/10005870890

Categorization and Recognition ofOntology Refactoring Pattern

Gröner, Gerd; Staab, Steffen - Universität <Koblenz - 2010

Ontologies play an important role in knowledge representationfor sharing information and collaboratively developing knowledgebases. They are changed, adapted and reused in different applicationsand domains resulting in multiple versions of an ontology. The comparisonof different versions and the...

Persistent link: https://www.econbiz.de/10009354113

Bilanzierung von Spielerwerten im deutschen Profi-Fußball – Ein kritischer Vergleich der handelsrechtlichen und IFRS-Rechnungslegung

Sirakaya, Enes Mert - In: Junior Management Science (JUMS) 8 (2023) 2, pp. 505-531

so, German commercial law is compared to IFRS. The recognition criteria and valuation rules of both standards are … that the recognition of player values under German commercial law is more controversial than under IFRS and that there are …

Persistent link: https://www.econbiz.de/10014528941