Given the systemic nature of the circular economy (CE), its successful implementation necessitates a holistic approach involving all the relevant stakeholders across the production and consumption processes. This study focuses on the gap between the demand and supply of circularity by...

While prior research suggests that consumers are willing to pay higher prices for products with environmentally friendly attributes, this relationship may not apply to “circular economy” products because of their perceived quality issues. The main aim of this study is to assess the...