Spielmann, Nathalie; Jolly, Sylvie; Parisot, Fabrice - In: International Journal of Wine Business Research 26 (2014) 3, pp. 224-240
Purpose – The purpose of this article is to review the use of the word terroir by print media in France using a multi-method approach. The objective is to uncover whether and how the media frames terroir -marketed products as being qualitatively superior to non- terroir products....