Narrow search
Showing 1 - 4 of 4
Cover Image
Creation, consumption, and control of sensitive content
Wu, Yue - In: Marketing science 43 (2024) 4, pp. 885-902
Persistent link: https://www.econbiz.de/10014636351
Cover Image
Regulating probabilistic selling of counterfeits
Gao, Yuetao; Wu, Yue - In: Management science : journal of the Institute for … 69 (2023) 8, pp. 4498-4517
Persistent link: https://www.econbiz.de/10014339263
Cover Image
Regulating deceptive advertising : false claims and skeptical consumers
Wu, Yue; Geylani, Tansev - In: Marketing science 39 (2020) 4, pp. 788-806
Persistent link: https://www.econbiz.de/10012294607
Cover Image
Regulating native advertising
Wu, Yue; Gal-Or, Esther; Geylani, Tansev - In: Management science : journal of the Institute for … 68 (2022) 11, pp. 8045-8061
Persistent link: https://www.econbiz.de/10014279622