Purpose – The purpose of this paper is to examine the regulatory options available to control advertising on the internet. Design/methodology/approach – The analytical framework for this study was derived from Harker and colleagues' work on effective advertising self‐regulation (ASR). The...

This paper analyses critically the claim made by Levy and Spiller that, in the context of UK utility regulation, licences operate as a 'technology of commitment'. The functional logic of delegation which underpins much principal-agent analyses is discussed, together with the credibility problem...