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~subject:"Regulatory focus"
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Regulatory focus
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
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How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal
Choi, Jungsil
;
Park, Hyun Young
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 749-769
Persistent link: https://www.econbiz.de/10012939501
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Regulatory focus as a predictor of attitudes toward partitioned and combined pricing
Lee, Kiljae
;
Choi, Jungsil
;
Li, Yexin Jessica
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
3
,
pp. 355-362
Persistent link: https://www.econbiz.de/10010403222
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