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Konsumpcja jako forma komunikacji społecznej : nowe paradygmaty i konteksty badawcze
Patrzałek, Wanda (ed.) - 2015
Persistent link: https://www.econbiz.de/10012004694
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Brand Evolution : moderne Markenführung im digitalen Zeitalter
Theobald, Elke (ed.) - 2017 - 2., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011555982
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User engagement in social media : an individual-level perspective
Weiger, Welf Hermann - 2017
Persistent link: https://www.econbiz.de/10011686891
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Computer-mediated marketing strategies : social media and online brand communities
Bowen, Gordon (ed.); Ozuem, Wilson (contributor) - 2015
Persistent link: https://www.econbiz.de/10010478050
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Handbook of research on effective advertising strategies in the social media age
Taşkıran, Nurdan Öncel (ed.); Yilmaz, Recep (ed.) - 2015
"This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher.
Persistent link: https://www.econbiz.de/10010532153
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Handbook of research on effective advertising strategies in the social media age
Taskiran, Nurdan Oncel (contributor);  … - 2015
Persistent link: https://www.econbiz.de/10010532185
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Social media marketing : emerging concepts and applications
Heggde, Githa (ed.); Shainesh, G. (ed.) - 2018
Persistent link: https://www.econbiz.de/10011783531
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Social media marketing ; Volume 2
2018
Persistent link: https://www.econbiz.de/10011845538
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Social media marketing ; Volume 1
2018
Persistent link: https://www.econbiz.de/10011845541