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Trust formation at the growth stage of a business-to-business relationship : a qualitative investigation
Dowell, David; Heffernan, Troy; Morrison, Mark D. - In: Qualitative market research : an international journal 16 (2013) 4, pp. 436-451
Persistent link: https://www.econbiz.de/10010127847
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The changing importance of affective trust and cognitive trust across he relationship lifecycle : a study of business-to-business relationships
Dowell, David; Morrison, Mark D.; Heffernan, Troy - In: Industrial marketing management : the international … 44 (2015), pp. 119-130
Persistent link: https://www.econbiz.de/10010481957
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Trust formation at the growth stage of a business‐to‐business relationship : A qualitative investigation
Dowell, David; Heffernan, Troy; Morrison, Mark - In: Qualitative Market Research: An International Journal 16 (2013) 4, pp. 436-451
Purpose – Trust is known to have three dimensions: ability/competence, integrity/contractual and benevolence/goodwill. Yet what develops these three dimensions of trust is relatively unknown, particularly at the different stages of the relationship lifecycle. The primary goal of this paper is...
Persistent link: https://www.econbiz.de/10014987642