Companies today operate in an increasingly dynamic and challenging environment. The search for quality service is debatably the most important consumer trend as consumers are now demanding higher quality in products and in services than ever before. The paper examined the impact of service...

Companies today operate in an increasingly dynamic and challenging environment. The search for quality service is debatably the most important consumer trend as consumers are now demanding higher quality in products and in services than ever before. The paper examined the impact of service...