Purpose – To a customer, higher quality is synonymous to higher expected life. Therefore, the purpose of this paper is to determine the existing life of the competing brands in a product field and suggest an improvement plan, under cost constraints, so that all the brands can be placed on a...

Purpose – The purpose of this paper is to formulate the reliability optimization problem in stochastic and interval domain and also to solve the same under different stochastic set up. Design/methodology/approach – Stochastic programming technique has been used to convert the chance...