Purpose – The purpose of this paper is to determine what can cause dislike of an advertisement's message in Asia. Television commercials were looked at specifically to provide an insight into the construct of advertising dislikeability and how it affects purchase intention and purchase...

In a constantly changing and increasingly globalized world, religion still plays a significant role in influencing social and consumer behavior. This study will analyze what influence religion and intensity of belief has on attitudes towards the advertising of particular controversial products...

This study examines the effects of the interplay between various aspects of religiosity, generational cohorts and buying attitude on Muslim consumers' purchase intention of Islamic financial products. Based on data collected from 1263 Muslim consumers in Bangladesh, the findings broadly support...