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Attitudes towards offensive advertising : Malaysian Muslims' views
De Run, Ernest Cyril; Butt, Muhammad Mohsin; Fam, Kim-Shyan - In: Journal of Islamic marketing : JIMA 1 (2010) 1, pp. 25-36
Persistent link: https://www.econbiz.de/10003982693
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Muslim religiosity and purchase intention of different categories of Islamic financial products
Newaz, Farhana Tahmida; Fam, Kim-Shyan; Sharma, Revti Raman - In: Journal of financial services marketing : JFSM 21 (2016) 2, pp. 141-152
Persistent link: https://www.econbiz.de/10011537500
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Attitudes towards sexual images in Chinese advertisements by religion
Waller, David S.; Fam, Kim-Shyan - In: International journal of Chinese culture and management … 3 (2015) 4, pp. 413-425
Persistent link: https://www.econbiz.de/10011386017
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Muslim religiosity, generational cohorts and buying behaviour of Islamic financial products
Sharma, Revti-Raman; Newaz, Farhana T.; Fam, Kim-Shyan - In: Australian journal of management 42 (2017) 3, pp. 482-501
Persistent link: https://www.econbiz.de/10011777672
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The influence of religion on attitudes towards the advertising of controversial products
Shyan Fam, Kim; Waller, David S.; Zafer Erdogan, B. - In: European Journal of Marketing 38 (2004) 5/6, pp. 537-555
In a constantly changing and increasingly globalized world, religion still plays a significant role in influencing social and consumer behavior. This study will analyze what influence religion and intensity of belief has on attitudes towards the advertising of particular controversial products...
Persistent link: https://www.econbiz.de/10014722167