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The one-billion-plus marginalization : toward a scholarly understanding of Islamic consumers
El-Bassiouny, Noha - In: Journal of business research : JBR 67 (2014) 2, pp. 42-49
Persistent link: https://www.econbiz.de/10010237684
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Communicating social and religious values through visual arts in the aftermath of a revolution : historical and contemporary analogies
Hamed, Sara; El-Bassiouny, Noha - In: Journal of Islamic marketing : JIMA 4 (2013) 1, pp. 51-63
Persistent link: https://www.econbiz.de/10009753178
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CSR and religiosity in a developing country context : a comparative case study approach
El-Bassiouny, Noha; Seoudi, Iman; Darrag, Menatallah; … - In: African journal of business and economic research : AJBER 10 (2015) 2/3, pp. 7-45
Persistent link: https://www.econbiz.de/10011547650
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Where is "Islamic marketing" heading? : a commentary on Jafari and Sandikci's (2015) "Islamic" consumers, markets, and marketing
El-Bassiouny, Noha - In: Journal of business research : JBR 69 (2016) 2, pp. 569-578
Persistent link: https://www.econbiz.de/10011435980
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An Islamic macromarketing perspective on sustainability
El-Bassiouny, Noha; Wilson, Jonathan A. J.; Esmat, Suzan - In: Journal of Islamic marketing : JIMA 8 (2017) 2, pp. 187-203
Persistent link: https://www.econbiz.de/10011750265
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The Trojan horse of affluence and halal in the Arabian Gulf
El-Bassiouny, Noha - In: Journal of Islamic marketing : JIMA 8 (2017) 4, pp. 578-594
Persistent link: https://www.econbiz.de/10011799838
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Effects of religiosity on consumer attitudes toward Islamic banking in Egypt
Abou-Youssef, Mariam; Kortam, Wael; Abou-Aish, Ehab; … - In: The international journal of bank marketing : IJBM 33 (2015) 6, pp. 786-807
Persistent link: https://www.econbiz.de/10011456306
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The role of religiosity in collaborative consumption behaviour
Abutaleb, Soha; El-Bassiouny, Noha; Hamed, Sara - In: Transforming relationship marketing : strategies and …, (pp. 68-82). 2021
Persistent link: https://www.econbiz.de/10012318905
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Can religiosity alter luxury and counterfeit consumption? : an empirical study in an emerging market
Kasber, Aya; El-Bassiouny, Noha; Hamed, Sara - In: Journal of Islamic marketing 14 (2023) 7, pp. 1768-1792
Persistent link: https://www.econbiz.de/10014314957