Rahayu Hijrah Hati, Sri; Idris, Aida - In: Asia Pacific Journal of Marketing and Logistics 26 (2014) 5, pp. 707-737
Purpose – The purpose of this paper is to examine the influence of extrinsic factors, namely, age, education, gender, marital status and income on customers’ intention to support Islamic social enterprises via donation. The paper also assesses the influence of religiosity on support...