Dandeo, Lisa M.; Fiorito, Susan S.; Giunipero, Larry; … - In: Journal of Fashion Marketing and Management: An … 8 (2004) 1, pp. 27-40
The purpose of this study was to empirically evaluate a modified version of Sheth's model (1981) of buying behavior, in order to determine retail buyers’ willingness to trade off on negotiation variables when placing items on automatic replenishment (AR). A total of 103 usable questionnaires...
