In this chapter, we combine reputation theory from economics with role theory from sociology to develop a rigorous framework for studying reputation. We begin with a critique of the dominant reputation perspectives in management research and examine why their common definition of reputation as...

In this chapter, we have developed a new status-identity framework by integrating work on status as positions in social systems and market identity as memberships in social categories. According to this framework, status refers generically to a position in a social system or intersection of...