"The Routledge Handbook of Service Research Insights and Ideas offers authoritative coverage of current scholarship in the expanding discipline of service research. Original chapters from the world's leading specialists in the discipline explore foundations and innovations in services,...

This manual provides guidance on how to measure and interpret measurements of globalization's extent and intensity. The manual defines concepts and puts forward guidelines for data collection and fine-tuning of globalization indicators. In particular, it looks at indicators related to foreign...

"This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for and complete a research projects from the...