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Conclusions from the ARF's Copy Research Validity Project
Rossiter, John R.; Eagleson, Geoff K. - 1994
Persistent link: https://www.econbiz.de/10000887134
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Methodological guidelines for advertising research
Rossiter, John R.; Percy, Larry - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 71-82
Persistent link: https://www.econbiz.de/10011686469
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The predictive validity of multiple-item versus single-item measures of the same constructs
Bergkvist, Lars; Rossiter, John R. - In: Journal of marketing research : JMR 44 (2007) 2, pp. 175-184
Persistent link: https://www.econbiz.de/10003486863