Purpose – Writing and publishing research is an integral part of any academic's job. It is important for an individual's academic progression and is vital for the development, updating and refinement of teaching materials. This paper aims to focus on the purpose and value of publishing....

This paper advocates the merits of a holistic qualitative research method and analysis as being the most penetrative method for determining the decision making process of SME owner‐managers. This holistic method is refined in use and illustrated in an example of assessing the processes and...

The authors describe a research model that they have found particularly helpful in their pursuit of “Interface” research. They are keen to share what they consider good practice with other colleagues who are either considering conducting research into, or are keen to start researching into,...

The network construct is in common usage in entrepreneurship research. However while the increasing use of the construct has furthered our understanding of the phenomenon of entrepreneurship, its popularity has sometimes led to misapplication and inconsistent research findings. Traces the...

What is the best approach to take when researching marketing planning in small firms? Some of the previous literature, methodology and characteristics of such research are reviewed. The article concludes that the most appropriate approach may be “exploratory” and “descriptive” because...

Purpose – This study aims to focus on how SMEs have been researched in the first 12 years of the new millennium and published in JRME between 2000 and 2011. There have been many studies on how SME owner/managers do business, their decision-making processes and ways of delivering marketing...