Showing 1 - 7 of 7
Purpose – The purpose of this paper is to offer observations regarding best and weak practices with respect to academic publishing in marketing. Design/methodology/approach – The approach takes the form of personal reflections based on the experience of the author as an editor of the Journal...
Persistent link: https://www.econbiz.de/10014713295
Purpose – The purpose of this short opinion piece is to focus on the role of marketing, its theory and practice, and its relevance now and in the future. Design/methodology/approach – The article analyses the present situation – which is not new – the perceived divide between marketing...
Persistent link: https://www.econbiz.de/10014713301
Purpose – This paper aims to discuss issues concerning the desirability of finding ways to close the gap between academic research and management practice – especially in the case of marketing and consumer research. Design/methodology/approach – The issues are addressed by means of a...
Persistent link: https://www.econbiz.de/10014713305
Purpose – This paper provides a structured literature review of sustainability in purchasing and supply management, moving beyond the traditional environmental and social sustainability. The paper reviews the concept of sustainability at three levels of inter‐organizational analysis – i.e....
Persistent link: https://www.econbiz.de/10015008710
Purpose – The objective of this paper is to investigate systematically the discipline of supply chain management (SCM) within the context of sustainability. The two concepts are increasingly aligned, and sustainable supply chain management (SSCM) represents an evolving field where they...
Persistent link: https://www.econbiz.de/10015008711
Purpose – The purpose of this article is to explore themes and challenges in making supply chains environmentally sustainable. Design/methodology/approach – The study began with a systematic review, and content analysis of articles in top‐ranking related journals from logistics, transport,...
Persistent link: https://www.econbiz.de/10015008712
Purpose – To make their supply chains more socially responsible, many companies are implementing supplier assessment tools and collaborative practices. The aim of this paper is to provide a systematic literature review on the governance structures used to extend sustainability to suppliers....
Persistent link: https://www.econbiz.de/10015008713