Within the academic realm, doctoral research plays a vital role in the advancement of knowledge. In areas ranging from strategy and international business to marketing, finance and operations management, the contributions in this volume represent the very best in doctoral research in the field...

A must-have reference resource for quantitative management researchers, this dictionary contains over 100 entries covering the fundamentals of qualitative methodologies; covering both analysis and implementation

Aims to show the potential benefits associated with the application of genetic algorithms (GAs) to the field of marketing management. Describes the background and fundamentals of the technique, and introduces a list of relevant marketing areas to which an optimization technique such as genetic...

Describes work carried out at Cardiff Business School, University of Wales, to investigate the scope for applying Artificial Intelligence (AI) techniques in the field of management. The main thrust of the work so far has been oriented towards marketing decisions, but the implications extend to...