Human behaviours are driven by two different types of motives: implicit and explicit motives. Psychologists have developed two main tools, namely time pressure and cognitive load, to disentangle the two motives. It implies that the values of willingness to pay (WTP) are sensitive to time...

Replaced with revised version of paper 06/26/06.

Replaced with revised version of paper 06/26/06.

Replaced with revised version of paper 09/22/09.

Pricing decisions for new product are always challenging due to limited information such as market needs and competition. Contingent valuation is a widely used technique to elicit value for new products or non-market goods. Previous literature has shown that potential buyers use a reference...

This study primarily focuses on the effect of information on consumers’ purchasing behavior. If consumers are provided with information about a specific product they may change their beliefs about that product. This distribution of information may lead the consumer to make the decision either...