Cluster analysis was used to identify five distinct buyer segments for expendable input purchases for U.S. crop and livestock commercial producers. A multinomial logit model was used to predict segment membership based on demographic, behavioral, and business management factors. Results provide...

This study uses nationally representative data from 360 farm households in Benin to estimate how access to storage technologies and storage losses from insects affects a smallholder African farmer’s decision to hold grain from production, in an environment of high price variability. We find...

For agribusiness managers and salespeople, understanding customers and their preferences and behaviors is crucial to success. This study uses cluster analysis to identify five distinct buyer segments for expendable input purchases for U.S. crop and livestock commercial producers. A multinomial...

A theoretical framework is developed to highlight the significant determinants of coupon values. A fixed effects panel data model is fitted with data from the breakfast cereal industry. The explanatory variables include own retail price, brand loyalty, brand market share, rival coupon...