This paper reports on an investigation of hypothetical bias and approaches to identifying and mitigating the bias. The split sample design includes an actual donation treatment, a contingent donation treatment with a follow-up certainty question and a contingent donation treatment with cheap...

We compare two approaches to mitigating hypothetical bias. The study design includes three treatments: an actual payment treatment, a contingent valuation (CV) treatment with a follow-up certainty question, and a CV treatment with a cheap talk script. Our results suggest that both the follow-up...

Many times economists are asked to estimate the demand for new consumer goods or services for which no market data exists. Typically market researchers and economists answer this challenge using surveys that ask about intended purchases (Louviere, et al. 2000) or what has become known as stated...

Recent efforts to refine the concept of existence value and to empirically measure it has led to an unnecessary narrowing of the concept of existence value. This paper uses the literature on public goods to argue that existence value is a much broader concept than proposed by several authors....

Combining stated and revealed preference data often involved multiple responses from the same individual. Panel estimators are appropriate to jointly model the decision to actually visit at current trip costs, the intention to visit at hypothetically higher trip costs, and the intention to visit...

In some, but not all, contexts, respondents to stated preference valuation studies state a willingness to pay (WTP) higher than what lab or field experiments indicate is the actual amount they would pay. However, several ex ante survey design strategies and ex post calibration techniques can be...

Many times economists are asked to estimate the demand for new consumer goods or services for which no market data exists. Typically market researchers and economists answer this challenge using surveys that ask about intended purchases (Louviere, et al. 2000) or what has become known as stated...

A method of paired comparison is adapted for use in estimating economic measures of value. The method elicits multiple binary choices for paired items in a choice set. Probability distributions and economic values are estimated nonparametrically and parametrically. The method is applied in an...